Learn To Trade Forex • Best Forex Trading Course • AsiaForexMentor

Starbucks Shares Drop as Preliminary Q4 Results Show Declining Sales in US, China

Written by

Ezekiel Chew

Updated on

January 20, 2025

i

Starbucks Shares Drop as Preliminary Q4 Results Show Declining Sales in US, China

Written by:

Last updated on:

January 20, 2025

Starbucks shares fell sharply on Tuesday after the company’s preliminary fourth-quarter results revealed a decline in sales in its two largest markets— the US and China— raising concerns about the coffee giant’s growth prospects.

Sales in the US, Starbucks' core market, showed signs of slowing, with fewer customer visits as inflation pressures weighed on consumer spending. In China, where the company has been aggressively expanding, sales dropped further than expected due to continued economic challenges and lingering effects of COVID-19 restrictions.

Investors reacted swiftly, with Starbucks' stock tumbling more than 4% in after-hours trading. The company had previously raised its forecast for 2024, banking on a strong recovery in international markets, particularly in China. However, these latest results cast doubt on those expectations, with both regions underperforming.

The weaker-than-expected performance in China is especially troubling for Starbucks, as it has poured significant resources into expanding its footprint in the country. China is viewed as a long-term growth engine for the company, but the recent economic slowdown and consumer uncertainty are presenting significant hurdles.

In the US, higher operating costs and softer demand have also chipped away at profitability, with the company grappling to find the right balance between pricing strategies and maintaining customer loyalty.

Analysts are beginning to temper their outlook on Starbucks, citing these headwinds as potential drags on future growth. While the company remains optimistic about its long-term trajectory, the current challenges in its key markets signal a need for strategic adjustments moving forward.

For now, Starbucks' stock remains under pressure, with investors closely watching for more detailed guidance in the company’s upcoming earnings call. As the broader macroeconomic environment remains uncertain, Starbucks' ability to navigate these challenges will be critical to regaining investor confidence.

About Ezekiel Chew​

Ezekiel Chew, founder and head of training at Asia Forex Mentor, is a renowned forex expert, frequently invited to speak at major industry events. Known for his deep market insights, Ezekiel is one of the top traders committed to supporting the trading community. Making six figures per trade, he also trains traders working in banks, fund management, and prop trading firms.

Bitunix Review 2025 – REAL Traders Report

            OPEN AN ACCOUNT             Bitunix Review The world of crypto trading changes fast. Every trade can make a difference, and not every crypto exchange is built the same. Some are new and bold, while others quietly focus on building trust

Read More

Markets Slip as Tech Weakness Shakes Risk Sentiment

After a wild week for tech, the U.S. stock market looks like it’s still nursing a headache. Futures for the Dow, S&P 500, and Nasdaq edged lower Thursday night, signaling a quiet start after a heavy sell-off. Source: YahooFinance The Dow Jones futures lingered under the flatline, while S&P 500

Read More

What’s Really Happening Below $100,000

After months of record highs and unshakable optimism, Bitcoin’s momentum has finally met resistance. The cryptocurrency tumbled more than 7% in a single trading session, sliding toward the $100,000 zone. But the real story isn’t the price, it’s the mood. Across global markets, investors are growing uneasy. A surge in

Read More
Best Forex Trading Courses and Formations In South Korea - AFM

Best Forex Trading Courses and Formations In South Korea

South Korea’s forex trading market offers access to world-class education programs designed for currency traders at every skill level. Whether you’re based in Seoul, Busan, or anywhere across the country, choosing the right forex course can make the difference between struggling with losses and building consistent trading profits. Discover the

Read More
Best Forex Trading Courses and Formations in Japan - AFM

Best Forex Trading Courses and Formations in Japan

Japan’s forex market offers robust education opportunities for aspiring currency traders. Whether you’re seeking comprehensive forex training through Asia Forex Mentor or Japanese-language FX courses, selecting the right program determines your trading success. Discover the Best Forex Trading Courses and Formations in Japan   Ready to master forex trading? Request

Read More
Best Forex Trading Courses and Formations in Greece - AFM

Best Forex Trading Courses and Formations in Greece

Greece has become an active participant in the European forex trading market, with Greek traders seeking quality education to master currency trading. Whether you’re based in Athens, Thessaloniki, or any Greek city, accessing professional forex trading education has never been more accessible. Discover the Best Forex Trading Courses and Formations

Read More

Starbucks Shares Drop as Preliminary Q4 Results Show Declining Sales in US, China

4.0
Overall Trust Index

Written by:

Updated:

January 20, 2025
Starbucks shares fell sharply on Tuesday after the company’s preliminary fourth-quarter results revealed a decline in sales in its two largest markets— the US and China— raising concerns about the coffee giant’s growth prospects. Sales in the US, Starbucks' core market, showed signs of slowing, with fewer customer visits as inflation pressures weighed on consumer spending. In China, where the company has been aggressively expanding, sales dropped further than expected due to continued economic challenges and lingering effects of COVID-19 restrictions. Investors reacted swiftly, with Starbucks' stock tumbling more than 4% in after-hours trading. The company had previously raised its forecast for 2024, banking on a strong recovery in international markets, particularly in China. However, these latest results cast doubt on those expectations, with both regions underperforming. The weaker-than-expected performance in China is especially troubling for Starbucks, as it has poured significant resources into expanding its footprint in the country. China is viewed as a long-term growth engine for the company, but the recent economic slowdown and consumer uncertainty are presenting significant hurdles. In the US, higher operating costs and softer demand have also chipped away at profitability, with the company grappling to find the right balance between pricing strategies and maintaining customer loyalty. Analysts are beginning to temper their outlook on Starbucks, citing these headwinds as potential drags on future growth. While the company remains optimistic about its long-term trajectory, the current challenges in its key markets signal a need for strategic adjustments moving forward. For now, Starbucks' stock remains under pressure, with investors closely watching for more detailed guidance in the company’s upcoming earnings call. As the broader macroeconomic environment remains uncertain, Starbucks' ability to navigate these challenges will be critical to regaining investor confidence.
ezekiel chew asiaforexmentor

About Ezekiel Chew

Ezekiel Chew, founder and head of training at Asia Forex Mentor, is a renowned forex expert, frequently invited to speak at major industry events. Known for his deep market insights, Ezekiel is one of the top traders committed to supporting the trading community. Making six figures per trade, he also trains traders working in banks, fund management, and prop trading firms.

RELATED ARTICLES

I consent to receiving emails and/or text message reminders for this event.

REGISTER FOR THE MASTERCLASS!